Photography and Business coaching program

In 7 weeks 50% more dream clients!

Or are you working part-time because you can’t make ends meet as a photographer yet?
You have spent years honing your styling and photography skills and are finally ready to transition from a hobby photographer to a professional photographer.

In my business program, I’m going to push you to action to make yourself visible so you start getting more work. 

We start 17 January!

About you:

You are just starting out as a photographer.
You dream of seeing your own work in magazines or collaborating on a cookbook. You want all your clients to come to you effortlessly.

If you have already taken the first steps in the business world, you will know how different it is from just taking pictures. The business side of photography is not so straightforward. As a business, you need to know how to find clients, what to charge, how to deal with customers, their expectations and deliver their vision.

Sounds complex? Don’t worry, I’m here to help you get on your way into the photography business with my Photography Business coaching program.

Have you ever wondered:

– How do I land a job?
– Even if I did land a job, how do I make a living doing photography?
– How much should I ask? Am I asking too much? Or is it too little?
– Why should they hire me and not someone else with far more talent and experience than me? 

If you have, let me be the one to tell you that you are not alone. Everyone starts this way.

When I first started a few years ago, I wanted to contribute to cookbooks and magazines and see my work on the pages of a flyer or even a billboard, but I did not know where to start.

I often wondered how others got their clients. Where did they find them?
And how do customers find me? What should I do to make myself more findable on Google?

And sometimes you hear that little voice in your head, where you compare yourself to other photographers. “They’ve already done much more than I’ve done and look, their work is in a magazine again!”.
But of course YOU want that too.
And I can tell you; I am still sooo happy every time my work appears in a magazine.
Over the years, I have realised that in order to run a successful photography business, you need to understand your customer base and learn from your mistakes.

Now my clients come to me. But it takes time and a lot of experience.

I will share my experience with you in my online Photography and Business course, so you don’t have to start at the bottom and have the edge over your competition.

Together, we will break down the walls of the hobby photographer world so that you can enter the business world with so much more confidence in yourself and your work. 

I have designed this course with novice photographers in mind. If you are just starting out and want to understand the business side of photography, then this course is perfect for you. 
We will cover every question you ever had about clients, pricing and more. 
The seven-week course Photography Business coaching program starts on 17 January 2022, and will be taught in English so everyone can follow along!
Lisanne Koopmans
Lisanne Koopmans@kijkomtezien
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The online Photography and Business coaching from Lucie I followed gave me a lot of positive vibes. I really liked, it was with a group, knowing there are others with the same struggles, questions and ideas. I find Lucie a very warm, and a really open person. She thinks along with you and for me this course was a good motivation to make new steps in food photography, that can also be small steps.

Why do you need photography & business coaching?

You may not know how to start as a photographer, but you would love to learn how to get clients.
Or are you a part-time photographer only because your photography career doesn’t help ends meet?
Often the customers are next to you, but you do not notice it, and in this course, I will show you how to get customers to approach you and ask for your services.
You just need a foot in the door to get your career to take off.
To get that flying start in the world of photography, what you need is someone who can help you brainstorm and people who can support and help you.
Because I missed this crucial step at the beginning of my career, I had to figure out many things myself; I also made a lot of mistakes (oh yeas) and learned from this.
I wished for someone to be my sounding board, someone with whom I could consult about, for example, a shoot for a client.
Because in the beginning I don’t know everything and I was really unsure about certain things. And that’s okay. 

But my career would have gotten fast-tracked if I had someone to guide me, someone to hold me by the hand and help me. So, this is my opportunity to help budding photographers.

Let me help you now. I’m an open book and don’t hold back. I am happy to share my knowledge and experiences with you.

I’m really going to push you to ACTION. Prepare yourself.
Scary, yes.
Exciting? Yes.
Out of your comfort zone? Yes.

But then you go flying. Let’s rock this!

Who is this program for?

The Photography Business coaching program is tailor-made for you if:
– You are a food, product, interior, still life or portrait photographer.
– Novice/beginner photographers.
– You still work part-time as a photographer but your dream is to be a full-time photographer.

Questions about the Photography Business coaching program and you want to know if this program is right for you? Then book a 15-minute online power zoom meeting with me.

Wendy de Haan
Wendy de Haan@wendy.dehaan
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During the coaching program I was able to take major steps with my company. Lucie is the perfect business partner thanks to her enthousiastic, motivational and warm personality. The program gave me lots of valuable insights, learned my pittfalls and above all I became a better version of myself. I feel more confident and above all experience more fun being a creative entrepreneur.
Some practical information about Photography Business coaching program:
– Access to 7 modules that span over the course of 7 weeks. 
– Learn online at your own pace.
– Receive feedback on your photos.
– 5 LIVE sessions with me and the group. 
– Additional LIVE masterclass with Christel Verbiesen, a marketing strategist. 
– Plus a LIVE masterclass from the sisters Brander & Brander, how to improve your website and SEO.
– Weekly email feedback at your goals or questions.

– Access to a private Facebook community with like-minded photographers who can help grow your network. 

– The costs for this program are EUR 977 (excl. 21% VAT) or €1,182.17 (incl. VAT)

The journey is never-ending. There's always going to be growth, improvement, adversity; you just gotta take it all in and do what's right, continue to grow, continue to live in the moment.

Antonio Brown

The course starts on 17 January 2022 and these will be the modules for the 7 weeks.

Module 1:
Affirmations & Goal setting. What makes your heart beat faster. What are your dreams? 
Module 2:
Working as a photographer.
You can have all the skills as a photographer and stylist, but how do you get a job? You need to be able to market yourself. Questions like, how do I generate more customers, or, as a photographer, how do I make sure that I “stand out” in that large crowd of photographers be covered. 
We will also cover the nuances of working with a healthy mindset: how to deal with uncertainty when you have no assignments for a while? Have a work-life balance. How to deal with imposter syndrome when everyone on social media seems to be doing better than you?
Module 3:
Customer journey
How can customers find you? This module will feature marketing strategist Christel Verbiesen.
Module 4:
Passive income. Alternate streams of income or how to earn money online as a photographer.
Module 5:
Let’s talk about money!
Why is there such secrecy about rates in the photography world or what you can earn from a cookbook or publication in a magazine? I’ll tell you all the ins and outs.
Money mindset. Setting rates. Barter deals. 
Module 6:

Working with a team, outsourcing, automating. When should you start outsourcing?

Module 7
★ Masterclass Brander & Brander: ‘How to rank higher in Google as a photographer”.


How to rank higher in Goole as photographer?

“We, Mandy and Linsey, give photographers advice on how to improve your website and SEO.

To attract more visitors from Google and to make your website more attractive to all your potential customers.

Mandy is an accomplished photographer and her photography websites rank high in Google.

Linsey is a web developer and she knows the ins and outs of SEO.”

They will share all about this in their exclusive masterclass. There will also be time to ask questions in the LIVE Q & A.


✔️Template: So, you have your first shoot, here are some questions you can ask your potential client before talking about the budget.
✔️FREE ACCESS to my online workshop “Restaurant photography”. 
✔️I will share my video “How to appear in magazines and collaborate for cookbooks” with you! 
✔️ Free access to my webinar “How to prepare on a photoshoot”.
✔️And did you know that you also get a welcome package from me when you join my new program “Online photography & Business coaching”, no matter where you live!
✔️Feedback on your photos every week.
✔️ Personal feedback on your goals by email.

After this course, you will be able to:

Gain confidence in your work as a photographer.

Confidently approach your dream clientele.

Know about different income streams.

You know how to create your own photo production and appear in the magazines.

Confidently charge the rate you are worth.

Get your first assignment in a month.

Practical information Photography Business coaching program

  • This course consist of  modules and LIVE sessions and can be viewed online on Teachable (on laptop or iPad).
  • In my LIVE sessions (which take place in ZOOM) there is room to ask me questions. These will take place each week on Monday of 1 a 1,5 hour at 1500 pm CET. Only the one from Christel is on a Thursday.
  • Can’t attend a LIVE session? These will be recorded and forwarded to you later.
  • You will receive homework assignments each week. I know you have a busy life but these assignments will be enlightening. These take about 2 to 4 hours to complete each week.
  • After online payment, you will automatically receive an invoice with VAT in your mailbox.
  • In the private Facebook community you can share knowledge with each other and connect.
    Every Friday you can post a photo that Lucie will give feedback on during that week.
  • For the Dutchies: you can also apply for a subsidy!
    Check the website of Here you can apply for your development plan!

– The costs for this program are EUR 977,- (excl. 21% VAT) or €1,182.17 (incl. VAT)

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